SEO
Glossary, Search Engine Optimization Glossary To
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Adwords - An
advertising system to advertise on Google and other sites by
using cpc or ppc basis. (Cost per Click, or Pay Per Click) Agent Name - The name of the spider or
browser as defined by its owner. Algorithm - A formula that is used to rank
web sites. Altavista - One of the first large scale
search engines. Back link - A link from one web site to
another. Bridge Page - Like a "Doorway Page",
a specifically designed entry point to a web site. Click-Through - A click on a link that
leads to another web site. Click-Tracking - The use of scripts in
order to track inbound and outbound links. Cloaking - Delivering different content
to specific crawlers or spiders. This is used to trick spiders
into seeing optimized content. Comment Tag - A tag in HTML that is invisible
unless viewed through the source code Counter - A script that counts hits or
visits to a page. CPA - Cost Per Action. Where you pay for
a specified action such as a purchase. CPL - Cost Per Lead. Where you pay for
a lead. CPM - Cost Per Thousand. Where you pay
for every thousand impressions. Crawler - A program that digs through websites
and gathers information for its owner. Cross Linking - Multiple sites linking
to each other. CSS - Cascading Style Sheets. These are
used to easily manipulate and manage the design of web pages/web
sites. CTR - Click Through Rate. This is the ratio
of impressions shown to the number of clicks. Dead Link - A link that produces a page
not found error also known as a 404 error. Directory - A web site that lists other
sites in different categories. Domain - The name for a web site, like
www.spiderseo.net. Dynamic Page - A page that generates contents
on the fly as the user requests the page. Error Log File - A server log file that
records errors encountered. Google Everflux - This denotes the continuous
changes in the Google search results pages. FFA - Free For All. This is a links page
with nothing more than links added by its visitors. Freshbot - Google crawlers that add pages
to the Google index faster than others. Google - A major search engine. Google
is currently the largest and most used search engine. Google Bot - The crawlers that index pages
into Google Gulliver - The name of a web crawler for
Northern Light. Header Tag - An HTML tag which is used
for page headers. Hidden Text - Text which is invisible to
the human eye because it uses the same color as the background. Hit - An instance of a graphic or file
being loaded on a web page. HTML - Hyper Text Markup Language. This
is used to write and format web pages. HTML Link - A link from one page to another. Inbound Link - A link from another web
site to your web site. Inktomi - A database of search results
used to power multiple search engines. IP Address - A unique number used to identify
a computer or system. IP Spoofing - An illegal process of faking
IP addresses. Java Script - An embedded client side scripting
language. Keyword - A single word used to help identify
the purpose of a web site. Keyword Density -The percentage density
of a given keyword or phrase. Keyword Stuffing - Stuffing a page with
numerous keywords with the sole purpose of confusing search
engines. Link Farm - A series of web sites linking
to each other in order to increase rankings. Meta Search - Searching multiple databases
and combining results. Meta Tags - A tag used for behind the scenes
purposes such as providing content for non human visitors. Northern Light - An older search engine
once very popular. Open Directory Project - A large directory
of web sites run by volunteers. The database is used by many
web sites across the internet. Optimization - Fine tuning a web site or
web page to attain higher position in all or specific search
engine results. Outbound Link - Linking from your web site
to another web site. Page View - The number of times a page
was loaded. PopUp - The opening of a new window above
the previous window. PFI - Pay For Inclusion. This is where
a site must pay to be listed at all. Pop Under - A pop up that loads under a
page so that it is only viewable once the current page is
closed. PR - Googles Page Rank. The higher the
rank the better the position your web site will have in their
results. Query - A search phrase submitted to search
engines. Rate Card - A sheet with pricing information. Reciprocal Link - Where two sites exchange
links. Referrer - The page where user came from. Refresh Tag - A tag which defines when
and to where a page will refresh. Robot - The name given to a spider or crawler.
It is anything that is not a human visitor. Robots.txt - A file created to direct the
search engines spiders into certain directions off the web
site. This is also used to keep parts from being spidered. Scooter - The search crawler of Altavista. Search Engine - A site which searches the
web for sites that are relevant to the search query. SERP - A search engine results page. Slurp - The Inktomi search crawler. Spider - A program that visits and downloads
specific information from a web page. Submission - Submitting a web site to a
search engine or directory. Traffic - The visitors and page viewers
on a web site. URL - Uniform Resource Locator. The address
at which a specific resource can be found. |
